Applying design methodology, new type friction tester has been developed. Functional analysis has been executed and functional structure were constructed during the conceptual design. Optimal solution has been selected and a proto model has been manufactured according to the conceptual design. Using the tester developed in the laboratory, frictional characteristics of natural rubbers have been experimentally analyzed. Friction coefficient has been calculated from the measured normal force and friction force under various speeds, loads, and temperatures. The corelations between the various operating conditions and friction coefficients have been verified. Especially, drag friction due to the visco-elastic behavior of the rubber has been observed in this analysis.