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패션 머천다이저의 업무(業務)에 관(關)한 연구(硏究)
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  • 패션 머천다이저의 업무(業務)에 관(關)한 연구(硏究)
  • Job Content Analysis of Fashion Merchandisers
저자명
이유경,정성지,Lee. Yu-Kyung,Chung. Sung-Jee
간행물명
패션비즈니스
권/호정보
1999년|3권 4호|pp.41-54 (14 pages)
발행정보
한국패션비즈니스학회
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

The purposes of the study were to investigate the job content of fashion merchandisers. The study examined the differences in the job content according to the types of merchandisers and their demographic characteristics. A questionnaire was developed by the authors and distributed to 150 fashion merchandisers, and 130 questionnaires were used for the study. The questions were revised through the pilot study and interviews with fashion merchandisers. The results of the study were as follows: Planning merchandise was the most important job to the planning merchandisers, purchasing merchandise to the buying merchandisers, planning sales and sales promotion to sales merchandiers. All three types of merchandisers were involved very much in the information analysis work. This study, on the basis of the above results, was expected to contribute to make the fashion merchandisers and students who want to be fashion merchandisers recognize their job content more clearly.