Map matching technique is an essential part of the car navigation and other related positioning fields such as dead reckoning and GPS data logging upon the GIS database. This paper is to break down map matching techniques, to categorize them, and to propose a simple technique for GPS based map matching technique. For categorization of techniques, two approaches have been adopted. One is to only use geometric information, and the other is to use both geometric and topological information. Some pros and cons of each method have been described. In addition, a simple map matching technique, set forth in this paper, has been introduced for properly utilizing the advantage of GPS points after the absence of the chronic problem of selective availability, which had been prevailed recently. Some research opportunities and problems of the technique have also been discussed.