Experimental investigations were conducted to study the forced convection of fully-developed turbulent flow in horizontal equilateral duct fabricated with the same length and equivalent diameter, but different surface roughness pitch ratio(P/e) of 4, 8 and 16 on the one side wall only. The experiments were performed with the hydraulic diameter based Reynolds number ranged from 70,000 to 10,000. The entire bottom wall of the duct was heated uniformly and the other surfaces were thermally insulated. To understand the mechanisms of the heat transfer enhancement, measurements of the heat transfer were done to investigate the contributive factor of heat transfer promotion, namely, the fin effect. And the results were compared with those of previous investigations for similarly configured channels, at which they were roughened by regularly spaced transverse ribs in the rectangular and circular channels.