In-cylinder spray flow motion plays an important in the adjustment of mixture preparation with a fundamental spray characteristics and in-cylinder flow field well in direct-injection gasoline engine. In this study, the fundamental spray characteristics such as mean drop size, velocity distribution, spray angle were measured and in-cylinder spray flow motion was visualized in order to optimize intake port, piston top land and combustion chamber shapes in the development stage of mass-produced G야 engine. For these experiments, the PDPA measurements and Mie scattering technique were used for detailed spray characteristics and in-cylinder spray motions were obtained by use of ICCD camera through the single-cylinder optical engine. From the experimental results, the test injector shows a good low-end linearity between the dynamic flow and fuel injection pulse width and the fuel spray of 20mm or less in SMD with good spray symmetry. In addition, the in-cylinder tumble flow has more effect on the homogeneous mixture formation than that of in-cylinder swirl flow at early injection mode and the in-cylinder swirl flow plays a better role of stratified mixture preparation than tumble flow at late injection mode.