The industrial design in American sense has never been the design movement for socio -cultural change, nor the organized plan for man-made environment. It has been an efficient tool to modify machine and gadgetry into dream products for American people, and at best, to express its futuristic images. In fact, its real function is to expand sales volume and contribute manufacturers profit. The potential market of mass consumption has been led by the technological achievement from the parts changability to automatic assembly line has been combining with industrial design function. Industrial designers in this nation have grown under the circumstance and become design stars of the 20th century.