Recently, we meet with the various information by unordered or multi-dimensional in the information society. And we need to get ability of systematically arrange and use that. In general, human brain have the most effective result for the transmission of meaning when recognize the information by their own characteristic and imagination. It was decided by organize and easily express of get at the heart of the keyword and interrelation for take the information and represent own idea. It is the purpose of this paper to introduce the product designer for creativity get the radial thinking based on various information and can logically build the core keyword in the process of abstract the design concept by mind map and I increase understanding by a case study.