The paper proposes a zero speed start-up scheme of direct rector controlled induction motor drive without any torque jerk. At standstill condition, a method is derived to calculate a stator flux with only stator current. The programmable 3-stage low pass filters with programmable time constants is used in order to solute the problem of integration for stator flux estimation in the direct vector control mode. Due to the time delay of 3-stage low pass filter, the status flux decreases rapidly and also the torque jerk occurs during the transition from standstill mode to the direct rector control mode. A feedforward control strategy of the stator flux is suggested to prevent the torque jerk at start-up. Through results of simulation and experiment with 32 bit DSP, the performance of the start-up scheme is verified.