The overall trend of the contemporary society which is characterized by the variety and de-unification shows many that object to the language system of the structuralism. The typical characteristics of deconstruction in contemporary architecture and products are deconstruction of meanings, deconstructuralism of he form by the use of material, new material, deconstruction of metaphor and way of expression, deconstruction of proportion and deconstruction of ideas. The design elements of the deconstruction are re-defying the function, changing shapes, the structures, metaphors, dening of the golden proportions and the emphasizing the kitsch elements. From the various style, the kitsch style is a phenomenon that comes from the way of representing emotion, inspiration, understanding of the popularity, and the authority of consumers for choice.