For the successful forming of tailored blank, it is important to control the deformation of the stretch flange mode, which is strong1y dependent upon the location of weld line and blank shape. In order to investigate the effects of tailored blank design factors on the stretch flange forming, we made the model die which can simulate stretch flange mode. Taguchi method was employed to analyze the sensitivity of blank design factors for the forming of tailored blank. From the results of experiment S/N ratios were calculated and using Variance Analysis, significance of parameters and optimal condition of each factors were extracted. Based on these analyses, the weld line height and the strength ratio and the arc center height were selected as effective parameter. The analysed result was practically applied for Side outer panel stamping process.