An efficient bit rate distribution technique that distributes available bits for multiple objects based on motion vector magnitude, size of object shape, and coding distortion is presented. This coding concept using the three parameters was exploited in MPEG-4 multiple object coding. But the scheme is likely to produce poor results such as allocating more bits to less important objects and degrading picture quality, due to the lack of analysis and research in view of human visual aspect. In this paper importance of each object is represented by the three parameters and visually analyzed. Target bits are distributed according to coding distortion using the pre-assigned shape and motion information.