This paper deals with rocking response behavior of rigid block structure subjected to horizontal excitation. A strict consideration of impact and sliding between the block and base is essential to investigate the rocking vibration characteristics because the rocking behavior were greatly influenced by the impact and sliding motion. Therefore, not only restitution coefficient between the block and base but also the energy dissipation rate which is associated with sliding motion, and the static and kinetic friction coefficient between those should be included in the modeling of rocking system. The analytic program was developed to be able to simulate the experimental responses of the block subjected to horizontal sinusoidal excitations. By using this program, rocking responses were numerically calculated by the nonlinear equations for rocking system. From the response simulation and rocking vibration experiment, the following results were obtained. The rocking responses are affected by the impact motion due to energy dissipation and friction and provide very complex behavior. The toppling condition of the block is also influenced by the impact motion and sliding motion.