The objective of this paper is to propose additional features for the success of the Internet-based stock trading companies in Korea which attempt to improve competitiveness in the stock trading market. Literature about this issue has been rarely reported. To clarify our research intention, therefore, we surveyed 24 stock trading companies which support the Internet-based stock trading systems, and gathered data about appropriate Internet business model which is deemed promising and effective in the future. Analysis results revealed that besides cheap trading transaction cost, those additional features such as convenience, reliability, speed delay, superiority, and profitability are also important as well for the success of the Internet-based stock trading.