Heat (mass) transfer characteristics have been investigated on the endwall of a large-scale linear turbine cascade. Its profile is based on the mid-span of the first-stage rotor blade in a industrial gas turbine. By using the naphthalene sublimation technique, local heat (mass) transfer coefficients are measured for two different free-stream turbulence intensities of 1.3% and 4.7%. The results show that local heat (mass) transfer Stanton number is widely varied on the endwall, and its distribution depends strongly on the three-dimensional vortical flows such as horseshoe vortices, passage vortex, and corner vortices. From this experiment, severe heat loads are found on the endwall near the blade suction side as well as near the leading and trailing edges of the blade. In addition, the effect of the free-stream turbulence on the heat (mass) transfer is also discussed in detail.