A new control scheme s proposed for the control of reactive batch distillation (RBD) column. A nonlinear wave model captures the essential dynamic behavior of the RBD process. The proposed control scheme is based on both Generic Model Control(GNC) and nonlinear wave model. The control scheme uses a profile position of the column as a controlled variable. Ethanol esterification process using RBD is chosen as an example process. Tight control of the distillate purity is obtained with the use of the proposed control scheme.