- 인터넷 쇼핑몰의 서비스품질이 소비자 만족에 미치는 영향
- ㆍ 저자명
- 정경수,박용재
- ㆍ 간행물명
- 정보시스템연구
- ㆍ 권/호정보
- 2001년|10권 1호|pp.173-195 (23 pages)
- ㆍ 발행정보
- 한국정보시스템학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This study is to suggest plans that can make service quality and consumer satisfaction high in internet shopping mall , categorizing the determinants of service quality of Internet shopping mall and analysing determinants of service quality which can give much effect on consumer satisfaction. Using the survey method, the study gathered data from 115 consumers and students with purchasing experience on the web. The Cronbach alpha reliability coefficient was computed to assess the reliability of the responses to all instruments and factor analyses were performed to determine construct validity. Multiple regression was employed to test the hypotheses of this study. According to our findings, the determinants of service quality which influences consumer satisfaction are tangibles, responsiveness, problem solving and security. Several implications of the study are provided in the paper