Data in one Product Model for shipbuilding is inevitably referenced and manipulated during each phase of design or production activities, and data or manipulation status naturally varies from the original with the advance of each activities. For Object-Oriented approach, it is hard to identify classes dealing with those variations, and even if once a product model is developed, it might be getting much harder to modify it to cope with a new additional phase of activities. This paper proposes an Instance-Oriented Modeling Method, temporarily named “Concept-Relationship Modeling Approach”, which handles Data structure and Behavior independently of each other in order to resolve the difficulties above.