In recent years, the advent of information technology has transformed the way design is done and how companies manage information about their customers. The availability of large volume of data on customers, made possible by new information technology tools, has created opportunities as well as challenges for businesses to apply the data and gain competitive advantage. Under these conditions, eCRM solution through web data mining tools can provide the hidden information(need or preference) and we can understand customer better, while a systematic information management effort can channel the information into effective digital design contents strategies. Therefore, in this study, after reviewing web data mining and eCRM definition and developing a research program, guidelines for digital design contents are provided through the eCRM solution program we developed.