Set-up reference values, used in determining the optimum downcoiling tension, we experimentally verified in this study. During the actual downcoiling, the strip suffers both tension and bending force through the rotation of mandrel. Therefore, simulative test which can measure both tension and bending resistance of strip was performed to estimate set-up reference value for strip tension during downcoiling operations. The values obtained from the simulative test were correlated with the yield stress which has conventionally been used as reference values for downcoiling tension. The correlative analysis showed that the yield stress of strip can be a good reference value for downcoiling tension. Furthermore, the bending load also shows strong correlation with simulated values due to the close relationship between yield stress and bending load.