Conjugated-non-conjugated alternating block copolymers containing distyrylarylene units were synthesized via Wittig reaction for chemiluminescent fluorophores. The polymers were differentiated from others by the presence of aromatic unit in the chromophoric block. When UV-VIS, photoluminescence and chemiluminescence spectra of these materials were compared with copolymers, a strong bathochromic effect was observed. A more pronounced red shift and higher chemiluminscence efficiency were observed in the polymer with anthracene ring. Sodium salicylate-catalyzed reaction of bis(2-carbopentyloxy-3,5,6-trichlorophenyl) oxalate with hydrogen peroxide produced a strong chemiluminescence from blue to yellow-green light emission with wavelength of 450-537 nm in the presence of the fluorophore. The chemiluminescent intensity decayed exponentially. The glow of chemiluminescence maintained more than l2 hr and was visible with the naked eye.