The objective of this study was to investigate factor that influences the development of anisotropy in carbon black filled natural rubber vulcanizates. Chain orientation affects tensile strength, stiffness. Parallel sample shows low stress at low deformation, but have high stiffness at high deformation compared to isotropic or perpendicular samples. This study shows that natural rubber(NR) exhibits much larger tensile anisotropy at high strains than SBR. It seems that the parallel sample of NR is dominated by orientation effect at high strains. This oriented chain is expected to act as nuclei for following crystallization during second stretching and facilitates the strain-induced crystallization.