The aim of this paper is the implementation of high assembly productivity through product redesign. The product and process are analyzed by influencing factors for based data of the product redesign. And then, the weak assembly processes are analyzed by weak influencing factors. By this information about product and process, the score of weakness of influencing factors extracts the redesign rules and principles. The sequences of processes are changed according to the product redesign, and they are evaluated using the line efficiency and smoothness index.