In this paper, we propose Media CIS system architecture which provides geographical information of geo-features in video sequences by using 3D geographical database and GPS-related data resulted from 4S-Van. We introduce a novel interoperable geographical data service concept, so-called, Virtual World Mapping (VWA) that can map 3D graphic world with real-world video to provide geographical information. Our proposed method can easily retrieve geographical information and attributes to reconstruct 3D virtual space according to certain frame in video sequences. Our proposed system architecture also has an advantage that can provide geographical information service with video stream without any image processing procedures. In addition to, describing the details of our components, we present a Media GIS web service system by using GeoVideo Server, which performs VWM technique.