This paper deals with an automated computer-aided process planning and die design system by which designer can determine operation sequences even if they have a little experience in process planning and die design of quasi-axisymmetric cold forging product by cold former working. The approach to the system is based on knowledge-based rules and a process knowledge base consisting of design rules is built. Knowledge for the system is formulated from plasticity theories, empirical results and the empirical knowledge of field experts. Programs for the system have been written in AutoLISP for the AutoCAD using a personal computer. An attempt is made to link programs incorporating a number of expert design rules with the process variables obtained by commercial FEM softwares, DEFORM and ANSYS, to form a useful package. The system is composed of three main modules and five sub-modules. The process planning and die design module considers several factors, such as the complexities of preform geometry, punch and die profiles, specifications of available cold farmer, and the availability of standard parts. As the system using 2D geometry recognition is integrated with the technology of process planning, die design, and CAE analysis, the standardization of die parts for wheel bolt requiring cold forging process is possible. The developed system makes it possible to design and manufacture quasi-axisymmetric cold forging product more efficiently.