This study aims to develop a potential centrality evaluation model (PCEM) which can evaluate the potential centrality of villages within the catchment boundaries. PCEM is a tool for evaluation of villages` centralities by the potential centrality index (PCI) developed in this study. For quantification of PCI, total 31 evaluation criteria on the accessibility to other villages and the natural and human environment of the village were introduced. The weighting values of criteria were calculated from the step wise pair-comparision results of 14 specialists in academic fields on rural planning using by AHP (Analytic Hierachy Process) of MCE (multi-criteria evaluation) method. In the results, the weighting values of the spatial accessibility, the natural environments and the human environments were 448, 338 and 214, respectively, among total value being 1,000.