An investigation on the fully developed heat transfer and friction factor characteristics has been made in rectangular ducts with one-side roughened by five different shapes. The effects of rib shape geometries as well as Reynolds numbers are examined. The rib height-to-duct hydraulic diameter, pitch-to-height ratio, and aspect ratio of channel width to height are fixed at e/De=0.0476, P/e=8, and W/H=2.33, respectively. To understand the characteristics of heat transfer enhancements, the friction factors are also measured. The data indicates that the triangular type rib has a substantially higher heat transfer performance than any other ones.