Psychological phenomenon of human beings that are considered as creation of symbols endues various meanings to the objects and through this process, it develops society, culture and religion. This paper aims to examine the relationship between objects and human beings in the current circumstances that are summarized as "Pluralism" and "Age of Consumption". For this purpose, I introduced the semiology system and established the concept that is "Consumption of Meaning". The method that the meaning of goods as the modern objects is consumed is defined through three meaning analyses that are social, psychological and cultural. In addition, as defining how an object have its unique meaning, this paper creates the new interpretation on the role of industrial design that searches and constructs the existential area in the real world related to the creation and adjustment of meanings.