- 뉴미디어 및 인터넷 시대에 부응하는 패션산업의 새로운 동향
- ㆍ 저자명
- 김수진,한명숙
- ㆍ 간행물명
- 服飾文化硏究
- ㆍ 권/호정보
- 2002년|10권 3호|pp.293-305 (13 pages)
- ㆍ 발행정보
- 복식문화학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This paper describes the new trends of fashion industry in the era of digital media and Internet paradigm, where fashion is no longer just static contents. Fashion becomes crucial and dynamic contents for infotainment, mobile Internet, and digital media. As therefore, the fashion industry could be positioned as fashion information industry and key elements of fashion communication. In the future, fashion education should be repositioned as dynamic Intermediary not only for traditional textile design, costume design, and merchandising, but also for dynamic fashion information provider, fashion communication and fashion-oriented media related to digital Information, and Internet. As a case study, we briefly describe the successful co-marketing strategies of world-class luxury fashion brands, fashion media, and Internet service provider.