Accelerated life testing of a car is used to get information quickly on its life distribution. Test cars are no under severe conditions and fail sooner than under usual conditions. A model is fitted to the accelerated failure times and then extrapolated to estimate the life distribution under usual conditions. This paper presents an accelerated test md the reliability growth theory, and applies it to some subsystems of cars during their prototype and pilot testing. The data presented illustrates explicitly the prediction of the reliability growth in the product development cycle. The application of these techniques is a part of the product assurance function that plays an important role in product reliability improvement.