The purpose of this paper is to quantitatively measure the effect of location in evaluating the land value through the implementation of GIS coupled with spatial statistical analysis. We assumed that the hedonic price model, which was commonly used in modelling the land value, could not explain the spatial factor effectively. In order to add the spatial factor, the analysis of the spatial autocorrelation was used. The present project used 54 standard land price samples from 1421 parcel land values and applied Kriging to predict stochastically the unsampled values on the basis of spatial autocorrelation between location of vector data. This study confirms that the spatial variogram analysis has an advantage of predicting spatial dependence process and revealing the positive premium and the negative penality on location factor objectively.