Experimental methods for making quantitative measurements of velocity fields in non-Newtonian fluids are reviewed. Techniques based on light scattering spectroscopy - laser Doppler velocimetry and homodyne light scattering spectroscopy, techniques based on imaging the displacement of markers - including particle image velocimetry and molecular tagging velocimetry, and techniques based on nuclear magnetic resonance imaging are discussed. The special advantages and disadvantages of each method are summarized, and their applications to non-Newtonian flows are briefly reviewed. Example data from each technique are also included.