The purpose of this study is to clarify the identity of place expressed by people living in a new community. First of all, this study defines the concept of place and then grasps what the identity of place means through the documentary studies, and experiential levels of the identity of place are examined as well. Through the field survey on a new community as a case based on interviews and cognitive maps, the identity of place is analyzed in terms of physical features, activities and meanings with relation to levels of visibility, cognition and value, and besides, attractive places and unattractive places are examined for enhancing the identity of place in a new community.