A series of fully conjugated polymers containing new arylenevinylene units were synthesized and their light-emitting properties were investigated. A bisphosphonate containing tetraphenyl group was made to react with three different dialdehyde monomers to produce fully conjugated alternating copolymers. The photoluminescence (PL) and the electroluminescence (EL) peak wavelengths of the polymers were varied from 500 nm to 460 nm depending on the polymer structure. Single layer EL devices using the polymers as an emissive layer have been fabricated. The single layer EL devices became visible between 12-22 V and emitted blue light.