Recently, linear motors are applied to many small precision products. Thus high generating power with small size is required of it. In order to increase the motor efficiency, the design variables need to be optimized. In this study, Vector Fields FEM software, OPERA-3d, was used for simulating linear motor. The thrust and magnetic flux density at the air-gap center were simulated and compared with the experimental results. Taguchi method was applied to investigate the effects of each variables. As a result, the thickness of conductor and magnet was important for the thrust but the thickness of the yoke. The temperature of the conductor was determined by finding the thermal conductivity that was determined by experimentation. Correlation equation relating to the thrust and temperature was proposed by Latin square and Least Square method. The optimum design variables were determined by correlation equation, and compared with simulation results. According to this analysis, thrust force of linear motor was improved about 7% comparing with conventional model.