The stiffness of a bushing in a suspension is extremely important for the overall performance of the suspension system. A new measurement system including the flexible jig was developed to measure the multi-directional stiffness of bushings. To overcome the disadvantage of building each individual jig for each type and size of a bushing, we designed the flexible jig which can accommodate numerous bushings of similar shapes and sizes. Upon using the novel design of the flexible jig in the industry, we could successfully measure the torsional and conical stiffness of many bushings and apply the data for the prediction and evaluation of the performance of a suspension system, which would assist designing the optimal suspension system.