An experiment is conducted to investigate the effect of air and water mass flow rates on cooling characteristics of mist impinging jet on a flat plate. The air mass flow rate ranges from 0.0 to 3.0 g/s, and water mass flow rates from 5.0 to 20.0 g/s. An air-atomizing nozzle is used fur the purpose of controlling air and water mass flow rates. The test section is designed distinctively from previous works to obtain local heat transfer coefficient distributions. Heat transfer characteristics of the mist impinging jet are explained with the aid of flow visualization. Surface temperature and heat transfer coefficient distributions become more uniform as air mass flow rate increases. The water flow rate provides substantial contribution to enhancement of cooling performance. On the other hand, The air mass flow rate weakly influences the averaged heat transfer rate when the water mass flow rate is low, but the averaged heat transfer rate Increases remarkably with the air mass flow rate in case of the high water mass flow rate.