The Eureka-147 Digital Audio Broadcasting(DAB) system is the new international standard for mobile broadcasting services including high-quality audio, program associated data and other multimedia data. In this paper, we design the transport frame structures for the mobile multimedia services by using the configuration of the Eureka-147 DAB multiplex and MPEG system specifications, and then compare their performances in terms of functionality and overhead. Especially, we suggest and analyze the effective transport structures, which are improved in the efficiency of media multiplexing architecture, by removing the functionally overlapped parts between DAB and MPEG systems. In addition, we evaluate the transmission environments of various DAB data channels and demonstrate the transmission error effects on the low bit rate video stream.