In rough seas, bow-flare regions of the sea-going ships are subject to high impact pressures due to the bow-flare slamming and panting. And many ships suffer structural damages in that region, even though they were built under the bow structure strengthening rules of the ship classes. So, a new design method for bow-flare structure is highly required. In this paper, bow-flare damage analysis is performed for 17 ships (total number of damage/non-damage data is 782). Based on this analysis, a new design standard and method for bow-flare structure (shell plate, frame and web frame) is proposed. 80.4% of the present damage/non-damage data were well-explained by this new design standard.