An icon which is used in website as a role of a mark is an important device, what is called, to find the contents The users get satisfied with their internet surfing when visualization of icon has exactly the right content. Therefore, visualization of contents - performing more fast and more convenient functions in searching a right content which a user want - becomes much more important. In this study, we researched the expressive ways of con indicating the common contents in the website, we divided into a visible and an invisible content, analysed the cases in symbolic situation and finally suggested the most appropriate method of visualization in each type.