An automotive wheel bearing is one of the most important components to guarantee the service life of a passenger car. The endurance life of a bearing is affected by many parameters such as material properties, heat treatment, lubrication conditions, operating temperature, loading conditions, bearing geometry, the internal clearance of bearing and so on. In this paper, we analyze the relation between loads and deformations of wheel bearing units for optimal bearing unit design. On the basis of it, we calculate the endurance life of w heel bearing units and analyze the contribution of bearing geometric parameters on the endurance life by using Taguchi method.