As an alternative promising way of producing high coercivity Sr-ferrite for a permanent magnet application, intensive mechanical milling process was applied to the raw materials of the Sr-ferrite with different composition. Synthesising reactivity for the Sr-ferrite of the mechanically milled raw material containing $SrCO_3$, $La_2O_3$, $Fe_2O_3$, $Co_3O_4$, and $SiO_2$ was inferior to that of the raw material containing $SrCO_3$ and $Fe_2O_3$, The Sr-ferrite prepared from mechanically milled raw materials had profoundly improved magnetic properties compared to the Sr-ferrite prepared by conventional method. Beneficial effect of the substituting ($La_2O_3$, $Co_3O_4$) and additive ($SiO_2$) oxides for improving the magnetic properties was not exploited in the Sr-ferrite prepared from the mechanically milled raw material. The Sr-ferrite powder prepared from the mechanically milled raw materials was magnetically isotropic in nature.