Due to the increasing intelligence, the increasing connectivity, and always-on characteristics energy needs for the portable electronics cannot be managed by the state-of-art battery technology. Micro fuel cell fuelled by aqueous methanol is gaining lots of interest from the new energy storage developers since it has the potential to offer the longer operation time to the portable electronic devices. Although the technical barriers to the commercialization exit, it is expected that the micro fuel cell technology bring huge benefits to the current energy storage market once it matures. In the article, benefits, challenges and market players of the direct methanol fuel cell arena is briefly reviewed.