- 기업이미지 강화를 위한 환경디자인의 브랜드화에 관한 연구
- A Study on the Environmental Design Brand for the Vitality of Corporate Image
- ㆍ 저자명
- 남경숙
- ㆍ 간행물명
- 한국실내디자인학회 논문집
- ㆍ 권/호정보
- 2003년|41권 3호|pp.55-62 (8 pages)
- ㆍ 발행정보
- 한국실내디자인학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The purpose of this these is to study on the environmental design brand for the vitality of corporate image. To achieve the purpose of this study, the methods and contents are as follows: 1. Conforming the concept of the corporate environmental design brand. For that explaining the definition and the tradition of brand and the meaning of corporate identity and corporate environmental design system. 2. Explaining the factors of the corporate environmental design. For that 1) explaining the expression of the corporate identity 2) Explaining the expressive factors of the corporate identity. For that, studying the style and the theme. 3. Studying the cases of the corporate environmental design brand. By these methods and contents, we will study environmental design brand for the vitality of corporate image.