In this paper, we proposed a fuzzy controller for the evaluation of the quantization Parameters in the H.263 coder to optimize the subjective quality of each coded frame, keeping the transmission rate constant. We adopted the Mamdani method for fuzzification and the centroid method for defuzzification. The energy and entropy are correlated to features of the HVS in spatial domain, while motion vectors are used to estimate the temporal characteristics of the signal. And then, the fuzzy inputs adapted the variance and the entropy in spatial domain, and the motion vector in temporal domain. We induced the fuzzy membership function and decided the fuzzy relevance to be compatible in visual characteristics. And then, we designed FAM banks. The fuzzy technology has been applied to a practical video compression. This results is obtained an effective rate control technique, an optimum bit allocation and a high subjective quality using fuzzy quantization.