Rural areas and rural environment is our valuable heritage. And it is necessary for us to conserve of the rural environment. But we have to pay due regard to development and urbanization. The harmony between conservation and development is a question which demands our serious consideration. Measuring economical values of rural environment is an essential prerequisite of harmony between conservation and development of rural environment. We examined valuation methods of environment for measuring economical values of rural environment. It is useful to understand economical values of rural environment and acquire well balanced viewpoint between conserve and development. It is also useful acquire persuasive power an legitimacy to conserve the rural environment.