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시판(市販) 임부복(姙婦服)의 구매실태(購買實態)및 만족도(滿足度)
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  • 시판(市販) 임부복(姙婦服)의 구매실태(購買實態)및 만족도(滿足度)
  • A Study on the Realities of Purchasing and the Degree of Satisfaction of Maternity Dress on the Market
저자명
박영희,Park. Young-Hee
간행물명
패션비즈니스
권/호정보
2003년|7권 4호|pp.67-77 (11 pages)
발행정보
한국패션비즈니스학회
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
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기타언어초록

This study investigated the difference of the purchasing realities and the degree of satisfaction of maternity dress according to occupation and age. The purpose of this study was to collect data needed to the maternity dress maker for the better quality of their product and the more comfortable maternity dress wearing of pregnant women. The results of study were as follows. The attitude of purchasing and the degree of satisfaction of maternity dress according to age showed significant differences as follows. First, the dress styles were the significant difference in the kind of formal trousers and casual trousers, one-piece dress, jumper skirt+shirt, vest+trousers. Second, the purchase place was the significant difference in the shop of clothes made, market, maternity dress shop, wearing together. Third, at the purchase time of dress, the satisfactory degree of an appraised standard was the significant difference in the period of wearing, the easiness of exchange and repayment, the wearing numeral degree of other people, price, discount sale, degree of brand recognition, encouragement of other people.