Characters consist of non-digital characters and digital characters. Digital characters consist of general digital characters and web characters. The web characters is important in the rate of web site and web contents. But there is nothing about studies of web character. This study explain a definition, concept and property of the web character, suggest the correlation of web character preference and property of web character in korea web site. The properts of web character are simplicity, sympathy and originality. By results of this study, sympathy and originality of web character have relations with preference of web character. But simplicity of character has not relations with that. This study will do much for making the web character.