- 사회조사에서 조사방법에 따른 가중 칸 설정에 관한 연구: 전화조사, 인터넷 조사, 모바일 조사
- ㆍ 저자명
- 허명회,강용수,손은진
- ㆍ 간행물명
- 조사연구
- ㆍ 권/호정보
- 2004년|5권 1호|pp.1-26 (26 pages)
- ㆍ 발행정보
- 한국조사연구학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The aim of this study lies in answering the question "How to form weighting cells to enhance sample representativeness in telephone, Internet and mobile surveysulcorner". For this, we explored 2% raw data of Year 2000 Population and Housing Census of Korea looking for meaningful patterns for ownership of telephones, the usage of Internet and/or mobile phones. We found that telephone coverage rates vary significantly by household size; 84.6% for one member households, contrasting 98.5% for two-or-more member households. Thus, telephone survey samples need to be weighted differently in sub-groups by household size for proportional representation of target population. Searching socio-demographic factors influencing the use of Internet by C5.0 tree models, we found that education levels and the occupation (or housing type, the automobile ownership) are two most important factors in addition to gender and age. Thus, surveyor might form weighting cells by such factors at the stage of post-stratification or set quotas, a priori, proportional to size of the cells by such factors. For mobile surveys, we approached similarly and found that education levels and the occupation (or the automobile ownership, marriage status) are two additional factors that may be used in forming weighing cells or in setting quotas for cells.