In this paper, a watermark inserting method according to the sensitivity of human visual system and minimizing distortion of original DCT coefficients in DCT transform domain is proposed. The proposed method inserts a more robust watermark in the insensitive block of human vision by reordering the blocks according to the human visual system which is appropriate to the JPEG image compression. It also enhances the invisibility and robustness in high compression rate in terms of the watermark inserting method within the block which minimizes distortions of original DCT coefficients. The computer simulation results show that the proposed method maintains high image quality and good robustness in high compression rate compared with conventional watermarking method.