This paper concerns the analytical modeling and dynamic analysis of advanced rotating blade structure implemented by a dual approach based on structural tailoring and viscoelastic material technology. Whereas structural tailoring uses the directionality properties of advanced composite materials, the passive material technology exploits the damping capabilities of viscoelastic material (VEM) embedded into the host structure. The main structure is modeled as a composite thin-walled beam Incorporating a number of nonclassical features such as transverse shear. anisotropy of constituent materials, and rotary inertia etc. The VEM layer damping treatment is modeled by using the Golla-Hughes-McTavish (GHM) method, which is employed to account for the frequency-dependent characteristics of the VEM. The displayed numerical results provide a comprehensive picture of the synergistic implications of both techniques, namely, the tailoring and damping technology on dynamic response of a thin-walled beam structure exposed to external time-dependent excitation.